Seller's Guide

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A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​


Step 1: Determine Motivation

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer.


Step 2: Start Preparations

We know what it takes to get a home sold for maximum profit as quick as possible. Our trusted staging consultants, market knowledge, preferred vendors, and appraisers work as a team to get your home in perfect condition for all potential buyers and to make the best first impression online!


Step 3: Marketing Strategy

Each marketing strategy is personalized. Since 95% of buyers in our area use an agent to purchase a home, this is the first step in connecting with your future buyer. Additionally, we leverage social media, data analytics and moving trends, SEO, and other strategies to appeal to as many ready, willing and able buyers as possible.


Step 4: Determine Selling Price

Pricing is the most important factor when selling your home, which is why we discuss pricing throughout market preparations but choose a price just before active date. Overpricing your home is one of the worst things you can do when selling - it reduces interest and ultimately, leaves money on the closing table. We take a strategic look at closed and pending sales as well as active compeition to discuss the pros and cons of different prices and ultimately, you as the seller, choose that price.


Step 5: Active on Market

Once all materials are prepared, the property is listed on reputable real estate websites and other relevant platforms, accompanied by eye-catching visuals and pertinent details. This orchestrated approach generates initial interest and inquiries, setting the stage for a successful market debut that invites potential buyers to explore and envision their future within its walls.


Step 6: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is well qualified with a reputable mortgage lender and that the terms set forth are realistic and expectations are managed. If the offer is not suitable, we well help to guide you through a realistic and favorable counter-offer.


Step 7: Offer Acceptance

Once both parties have agreed to all terms, take a deep breath - you're under contract! But the work doesn't end there...that's where we continue to co-pilot your sale to a smooth landing.


Step 8: Closing Preparations

it is now time for buyers to schedule various inspections including home, radon, termite inspections, appraisal, follow up evaluations and even some quotes. We will help to facilitate these inspections and minimize any time spent outside your home. Once inspections are complete, many buyers will submit repair requests or credits toward repairs. This is where many agents can leave money on the table for their clients. Not us! By working with Parker Residential, you're hiring experienced negotiators. Our goal is to keep the buyer satisfied while keeping the most amount of time, energy and money in your pocket.


Step 9: Closing Day

Congratulations! It's time to celebrate. All documents have been signed, the buyers are at their final walkthrough and on the way to the closing table. Once your home is officially "on record" we will call to celebrate your fantastic sale!


Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Whether you're a first time homebuyer or an experienced seller looking to downsize now that you've got an empty nest, we're here to help make the transition as smooth as possible

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